Why are some supermarkets' merchandise displays so pleasing to the eye that they have a strong impulse to buy, even though the prices of the merchandise are not cheap, while some merchandise are very cheap, but do not attract customers' interest in buying?

1. There is no related collocation of products, and the products are scattered and sold separately. The display has no theme, no visual appeal, and cannot lead to joint consumption.

2. Based on your own feelings, simply display for display.

3. The POP damage of the goods is not neat, some are out of season and there is no new one to replace.

4. In order to pursue the so-called vivid display, the products are matched with some unrelated props, materials and POPs, and even some display props are overwhelming. At first glance, only the props are seen, but the goods are not seen.

5. The layout of the design store emphasizes the forced circulation too much, the racks are huge, the row is single, and the flow is forced, causing visual pressure and restricting the flow.

6. Commodities located on the golden line of the shelf are unattractive, have no visual focus, and have no selling point.

7. Deliberately create a balance and "make up the number", blindly increase the number and variety of commodities in the unit area, and ignore the real "capacity" of the shelves and the "proportion" of commodity categories.

8. For the so-called vertical display, the dogmatic stacking of products, regardless of the size of the package, etc., deliberately create a color block interval.

9. Sticking paper notices or POPs on walls, mirrors, shelves, etc. at will, like psoriasis, without considering the overall visual effect of the supermarket.

10. Too many scattered and independent embellishments are out of touch with the theme of the product, and deliberately create "interest" and "style". Exaggerated and distorted, no induction.